Creative Placemaking reflects very well Vroom & Varossieau principle, which is to allow a more direct and expressive relationship between the audience (or client) and the artist. It focuses on bringing to life the relationships between public art and the community.
By creating public art projects that link the community to different features of art-making processes, it also aims to create a sense of property and pride over public spaces which the community itself can share with the artists. Creative Placemaking is often referred to as a movement rather than an approach, and it is committed to make public art contribute to improve community lives and vital services offered by public spaces. One approach that makes this movement stand out, is the importance of dealing with every entity involved in the projects and focusing on them as a whole. Vroom & Varossieau is eager to be part of and spread the idea of Creative Placemaking.