Unfollow the world by Jade van der mark at veta gallery, madrid.
Jade van der Mark Presents Unfollow the World — Inaugural Exhibition at Veta Gallery, Madrid
Veta Gallery is proud to present Unfollow the World, the inaugural Madrid exhibition by Dutch contemporary artist Jade van der Mark (born 1990, Bergen, The Netherlands). This significant presentation marks the artist’s first major solo exhibition in Spain and represents an important moment in her international trajectory, further establishing her position within the contemporary European art scene.
Jade van der Mark Voyeurs in Le Marais, Paris, 2025
In Unfollow the World, Jade van der Mark turns her critical gaze toward the visual language of luxury, fashion, and consumer culture. The polished vitrines of high-end boutiques, fashion runways, glossy advertising campaigns, and exclusive social gatherings appear throughout her work as both subject matter and metaphor. These spaces function as modern temples of desire—places where identity, value, and belonging are continuously constructed and performed. Van der Mark exposes how objects created for symbolic status gradually replace human connection, allowing subject and object to merge into a single, unsettling reflection of contemporary life.
The exhibition title operates simultaneously as an invitation and a warning. Unfollow the World addresses a cultural condition shaped by overconsumption, social media, and constant self-curation. In an era where fashion operates as a belief system and digital platforms act as its megaphone, the promise of an idealized life is endlessly reproduced. Luxury storefronts become pilgrimage sites, while visibility and validation are measured through ownership, appearance, and online presence.
Jade van der Mark Gathering, St Tropez, 2025
Drawing from her background in fashion, van der Mark approaches these environments as an observer rather than a participant. Her paintings are informed by experiences in cities such as Paris, London, Amsterdam, and along the Riviera, where global flows of desire converge. Through expressive brushwork and carefully structured compositions, she captures moments of collective fixation and emotional distance, revealing how contemporary culture often drifts away from essential human values.
Jade van der Mark Noah’s Ark, 2025
Stylistically, her work combines expressive intensity with compositional precision. Flattened perspectives, distorted figures, and layered forms create psychologically charged scenes in which proximity does not equal connection. Groups of figures appear together yet remain isolated, reflecting the paradox of hyper-connectivity in the digital age. Bold color palettes and sculptural impasto heighten the sensory impact of the works, allowing viewers to almost smell perfume-filled boutiques or feel the excess of abundance in still lifes such as Fruit.
Jade van der Mark Dance on a Volcano, 2025
While firmly rooted in the present, van der Mark’s paintings engage with timeless themes of status, morality, and social hierarchy. Her work echoes literary traditions that examine class and aspiration, translating these concerns into a contemporary visual language shaped by celebrity culture and consumer symbolism. What was once inherited is now performed; what was once private is now public.
Jade van der MarkA terrace full of unique faces, Place Colette, Paris, 2025
By presenting Unfollow the World, Veta Gallery introduces Madrid audiences to an artist whose work offers both sharp cultural critique and deep emotional resonance. The exhibition invites viewers to pause, reflect, and reconsider where attention, desire, and meaning are placed in a world driven by spectacle. It stands as a strong and thoughtful beginning to Jade van der Mark’s presence in Spain, and as a compelling statement within the broader discourse of contemporary art.
Jade van der Mark Logo Ergo Sum, 2025
Jade van der Mark Shoe sale at Harrods, 2025
