Happy Butts!

Posted on November 23, 2016

The Student Hotel Saves Street Art with Happy Butts! Campaign

 Vroom& Varossieau is always happy to hear about efforts made to help the street art community and now our friends at The Student Hotel has stepped up to help outlocal street artist Hero the Janiero, when his work was removed by the Amsterdam council. Before removal his Happy Street creation transformed the Wijdesteeg, a dull alley in the heart of the Amsterdam, into one of the most photographed and talked about tourist attractions in the city.

The Student Hotel came up with #HappyButts. The initiative saves Janeiro’s artistry by reproducing it on thousands of waterproof bicycle seat covers, as part of a mission to spread happiness among its guests and surrounding communities. Hero’s most recognizable work, which features colourful jigsaw pieces is showcased on 2,500 colourful bike seat covers that were fitted on 21 November in Amsterdam, Rotterdam, The Hague and Groningen. There will also be a free Street Art Expo at their location on the Wibautstraat running from 24 November for two weeks.

Camille Melon, The Student Hotel’s semester product manager, says: “Hero de Janeiro turned a dull alley into an uplifting and inspiring outdoor gallery. When we heard it had been removed the idea was born that street art can live on any canvas, so why not bike seat covers? 

The Student Hotel currently operates in three countries and plans to roll the idea out to all its properties. Each hotel is invited to choose their community- or street art project to support. Hero de Janeiro added: “When I created Happy Street I never imagined it would become two-wheeled gallery. The Student Hotel’s response is a call to action to preserve street art that puts a smile on your face.”